by Rachel Whittaker | Jun 2, 2020 | Uncategorised
Faced with the current climate, it’s easy to believe that everything in the world of retail has stagnated. With less people heading outdoors to shop and with spring/summer launches being paused, the beauty industry has certainly shifted thanks to Covid-19. However, it...
by Rachel Whittaker | May 27, 2020 | Uncategorised
If you are as old as me you will remember a time before social media (dare I even say before email!) when if you wanted to grow a business you picked up the phone and knocked on doors. It was tough a real school of hard knocks. Now we are so lucky to have a choice of...
by Rachel Whittaker | May 20, 2020 | Uncategorised
I don’t recall a time when the importance of community has ever been highlighted as starkly as now. Just a few weeks ago the retail landscape changed overnight. Within hours and with little notice, beauty businesses saw the collapse of their bricks and mortar revenue...
by Rachel Whittaker | Nov 21, 2019 | Uncategorised
I’m going to mention the elephant in the room right away. Many indie founders don’t like Black Friday because of its commercial and discount associations and I totally get that. Black Friday can jar with your brand and customers values. If this is how you feel please...
by Rachel Whittaker | Oct 16, 2019 | Beauty Brands
Today I want to share a huge, game changing tip with you. As you start the run into the most profitable time of the year for beauty businesses, I want to give you a simple strategy that will help you fast track your sales. There aren’t many short cuts out there but...