The holiday season can typically spell bad news for the indie beauty brand. Sales drop through the floor as people save their money for holidays and kids treats. Social media engagement takes a nose dive as your followers flock off to foreign climbs. Many brands just...
I’m sure all of you have heard about Boots Beauty Reinvention and like me have been eagerly awaiting its rollout. So, just imagine my excitement when I found out their new Covent Garden flagship store opened today when I just happened to be in London!!! Of course I...
No apologies, I’m talking about video marketing again today. Inside my Rockstar Program June is the month of the VISIBLE FOUNDER and we are focusing in on using ourselves to market our brands, so this is a topic at the front of my head every day! Whether you are one...
I am going to be give you ONE key thing that you can do every month that's going to show you how to create content that your followers will absolutely love on social media. It's exceptionally easy and quick but will drive your reach and engagement. And we all know...
If you are as old as me you will remember a time before social media (dare I even say before email!) when if you wanted to grow a business you picked up the phone and knocked on doors. It was tough a real school of hard knocks. Now we are so lucky to have a choice of...
One of the biggest challenges that I’ve heard from my Indie Beauty Rockstars is having to do all your social media on top of running your business. As a solopreneur myself, I’m aware of all the hats that you need to wear and how difficult that is. I thought it would...
At In Cosmetics Global this year there was a lot of talk about how the beauty industry is dealing with sustainability and I kept hearing the phrase ‘do more with less’. So in this week’s blog I want to go a little deeper into the sustainability challenge and look in...
Recently Lush Cosmetics announced they were going to close down their social media accounts and it’s definitely got our industry buzzing and the marketing professionals questioning their sanity. I am totally hooked by it and have been busy researching, thinking and...