Faced with the current climate, it’s easy to believe that everything in the world of retail has stagnated. With less people heading outdoors to shop and with spring/summer launches being paused, the beauty industry has certainly shifted thanks to Covid-19. However, it...
If you are as old as me you will remember a time before social media (dare I even say before email!) when if you wanted to grow a business you picked up the phone and knocked on doors. It was tough a real school of hard knocks. Now we are so lucky to have a choice of...
Welcome to my black book of beauty industry contacts. I've worked in the beauty industry for 17 years and over that time I have worked with and highly recommend all of the amazing people and companies listed below. When you contact them, do let them know you...
I don’t recall a time when the importance of community has ever been highlighted as starkly as now. Just a few weeks ago the retail landscape changed overnight. Within hours and with little notice, beauty businesses saw the collapse of their bricks and mortar revenue...
I’m going to mention the elephant in the room right away. Many indie founders don’t like Black Friday because of its commercial and discount associations and I totally get that. Black Friday can jar with your brand and customers values. If this is how you feel please...
Today I want to share a huge, game changing tip with you. As you start the run into the most profitable time of the year for beauty businesses, I want to give you a simple strategy that will help you fast track your sales. There aren’t many short cuts out there but...
Here is the fourth and final guest blog in this month's series (if you missed the first ones you can read them here) from the incredible Pamela Windle of Smarter Change all about how to beat overwhelm and busyness. Pamela is an integrated women’s health coach and a...
Here is the third guest blog in this month's series (if you missed the first ones you can read them here) from the Ace Pinterest Pro, Jen Stanbrook, all about how to use Pinterest for your business. Jen Stanbrook is the multi-award winning blogger of Love Chic Living...