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Tips on how to plan your social media content

Tips on how to plan your social media content

One of the biggest challenges that I’ve heard from my Indie Beauty Rockstars is having to do all your social media on top of running your business. As a solopreneur myself, I’m aware of all the hats that you need to wear and how difficult that is. I thought it would be helpful to interview someone who manages social media for multiple businesses as a freelance social media manager.  So please meet Nikki McCaig who recently shared with me some tips on how to plan your social media content.

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Why you should do more with less

Why you should do more with less

Sustainability is THE biggest challenge facing the beauty industry and every brand, regardless of size or revenue MUST do all they can to reduce their impact on the environment and help and guide their customers to be more green. In this blog we dive into ways indie beauty brands can be more sustainable and do more with less.

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What’s happening over at Lush Cosmetics?

What’s happening over at Lush Cosmetics?

Like me your jaw probably hit the floor when Lush made their recent announcement; in fact a whole load of you contacted me to ask “why are Lush Cosmetics leaving social media”!  I had a good think about it over my holiday and decided to get it all out in a blog. Hold on, I’m about to let it all out…………

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Why creating a WOW factor delivery experience should be every beauty brands top priority

Why creating a WOW factor delivery experience should be every beauty brands top priority

The delivery experience you offer your e-commerce customers is the single most important part of your customer journey; that’s why creating a WOW factor delivery experience should be every beauty brands top priority. In a recent survey over 50% of e-commerce consumers said they made decisions about which brand to buy from based on the choice and quality of delivery choices available. That’s over 50% of your customers checking your delivery options out. Will they pass the test? Click through to find out how you can create some serious delivery wow factor.

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