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Ideas to drive social media engagement during summer

Ideas to drive social media engagement during summer

The holiday season can typically spell bad news for the indie beauty brand. Sales drop through the floor as people save their money for holidays and kids treats. Social media engagement takes a nose dive as your followers flock off to foreign climbs. Many brands just accept this as the norm and take the opportunity to take their foot off the gas. But while those brands take some time out and snooze you could be capitalising on the space by getting creative and using the time to stand out and get noticed. So let’s look at ideas to drive social media engagement during summer.

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Take a virtual tour of Boots Beauty Reinvention Flagship Store

Take a virtual tour of Boots Beauty Reinvention Flagship Store

I’m sure all of you have heard about Boots Beauty Reinvention and like me have been eagerly awaiting its rollout. So, just imagine my excitement when I found out their new Covent Garden flagship store opened today when I just happened to be in London!!! Of course I dropped everything, jumped on the Piccadilly line and got my beautyphile ass on over there. Using pictures and video I took in store you are going to take a virtual tour of Boots Beauty Reinvention flagship store in this blog!

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Why you shouldn’t worry when video marketing goes wrong

Why you shouldn’t worry when video marketing goes wrong

One of the biggest reasons founders I work with don’t use video is because they are scared and worried they will mess up. In today’s blog I’m sharing a truly embarrassing story, probably one of the worst things that has happened to me in my career. I’m talking total humiliation in front of hundreds! Messing up on the grandest scale ever! I am going to show you that at your worst moment, when you think you have totally blown it, when you think no one could ever buy products from a fool like you, the exact opposite can happen. I am going to show you that nothing you can do, no mistake you can make could be bigger than mine. I am going to show you how being authentic and honest in the worst circumstances will win you fans and customers. I am going to leave you with the confidence to pick up your phone and do some video safe in the knowledge that however it goes people will still love it and love you.

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Tips on how to plan your social media content

Tips on how to plan your social media content

One of the biggest challenges that I’ve heard from my Indie Beauty Rockstars is having to do all your social media on top of running your business. As a solopreneur myself, I’m aware of all the hats that you need to wear and how difficult that is. I thought it would be helpful to interview someone who manages social media for multiple businesses as a freelance social media manager.  So please meet Nikki McCaig who recently shared with me some tips on how to plan your social media content.

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Why you should do more with less

Why you should do more with less

Sustainability is THE biggest challenge facing the beauty industry and every brand, regardless of size or revenue MUST do all they can to reduce their impact on the environment and help and guide their customers to be more green. In this blog we dive into ways indie beauty brands can be more sustainable and do more with less.

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What’s happening over at Lush Cosmetics?

What’s happening over at Lush Cosmetics?

Like me your jaw probably hit the floor when Lush made their recent announcement; in fact a whole load of you contacted me to ask “why are Lush Cosmetics leaving social media”!  I had a good think about it over my holiday and decided to get it all out in a blog. Hold on, I’m about to let it all out…………

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