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Why Black Friday should definitely be part of your annual sales strategy

Why Black Friday should definitely be part of your annual sales strategy

In this blog I am challenging you to think about Black Friday in a whole new way and highlighting why I think Black Friday should be a permanent feature of your annual sales strategy. I’m showing why you should forget the negative associations of Black Friday and start thinking of it as a way to drive sales and say a massive thank you to your loyal customers. I also give you a 5 point checklist packed with tips to help you get your deal out into the world.

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One simple action that will fast track your sales

One simple action that will fast track your sales

Today I want to share a huge, game changing tip with you. I want to give you a simple strategy that will help you fast track your sales. There aren’t many short cuts out there but this is definitely one of them. However, just to be clear, fast track and short cut don’t mean easy. This strategy is simple but it’s scary and challenging.

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6 steps to plan for a profitable business during Christmas

6 steps to plan for a profitable business during Christmas

As the sun bakes down on us and we are full of holiday plans and excitement, Christmas is about as far from our minds as possible. But as I write, in just 148 days or a little over 21 weeks the big day will be here. This blog is a wakeup call, a push in the right direction, a call to action to get you thinking and scheming about driving your sales between now and the 25th December.

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How to do a business health check

How to do a business health check

As solopreneurs its a real challenge to stay on top of our business. Our time is limited and in demand. When we get a chance to work that is quite literally what we do. We frantically cram as many things into what time we have available. This means we are constantly working IN our business not ON our business. The result of this is that we are often unclear on exactly how our biz is performing. So let’s look at how to do a business health check.

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Ideas to drive social media engagement during summer

Ideas to drive social media engagement during summer

The holiday season can typically spell bad news for the indie beauty brand. Sales drop through the floor as people save their money for holidays and kids treats. Social media engagement takes a nose dive as your followers flock off to foreign climbs. Many brands just accept this as the norm and take the opportunity to take their foot off the gas. But while those brands take some time out and snooze you could be capitalising on the space by getting creative and using the time to stand out and get noticed. So let’s look at ideas to drive social media engagement during summer.

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Take a virtual tour of Boots Beauty Reinvention Flagship Store

Take a virtual tour of Boots Beauty Reinvention Flagship Store

I’m sure all of you have heard about Boots Beauty Reinvention and like me have been eagerly awaiting its rollout. So, just imagine my excitement when I found out their new Covent Garden flagship store opened today when I just happened to be in London!!! Of course I dropped everything, jumped on the Piccadilly line and got my beautyphile ass on over there. Using pictures and video I took in store you are going to take a virtual tour of Boots Beauty Reinvention flagship store in this blog!

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