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Why Black Friday should definitely be part of your annual sales strategy

Why Black Friday should definitely be part of your annual sales strategy

In this blog I am challenging you to think about Black Friday in a whole new way and highlighting why I think Black Friday should be a permanent feature of your annual sales strategy. I’m showing why you should forget the negative associations of Black Friday and start thinking of it as a way to drive sales and say a massive thank you to your loyal customers. I also give you a 5 point checklist packed with tips to help you get your deal out into the world.

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One simple action that will fast track your sales

One simple action that will fast track your sales

Today I want to share a huge, game changing tip with you. I want to give you a simple strategy that will help you fast track your sales. There aren’t many short cuts out there but this is definitely one of them. However, just to be clear, fast track and short cut don’t mean easy. This strategy is simple but it’s scary and challenging.

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How to pitch to retailers following the Covid 19 crisis

How to pitch to retailers following the Covid 19 crisis

Faced with the current climate, it’s easy to believe that everything in the world of retail has stagnated. With less people heading outdoors to shop and with spring/summer launches being paused, the beauty industry has certainly shifted thanks to Covid-19. However, it...

Video marketing made easy –  9 confidence boosting tips

Video marketing made easy – 9 confidence boosting tips

If you are as old as me you will remember a time before social media (dare I even say before email!) when if you wanted to grow a business you picked up the phone and knocked on doors. It was tough a real school of hard knocks. Now we are so lucky to have a choice of...

Little Black Book of Indie Beauty Industry Contacts

Little Black Book of Indie Beauty Industry Contacts

Welcome to my black book of beauty industry contacts. I've worked in the beauty industry for 17 years and over that time I have worked with and highly recommend all of the amazing people and companies listed below. When you contact them, do let them know you...

How brand community will keep you profitable during the Covid crisis

How brand community will keep you profitable during the Covid crisis

I don’t recall a time when the importance of community has ever been highlighted as starkly as now. Just a few weeks ago the retail landscape changed overnight. Within hours and with little notice, beauty businesses saw the collapse of their bricks and mortar revenue...

One simple action that will fast track your sales

One simple action that will fast track your sales

Today I want to share a huge, game changing tip with you. As you start the run into the most profitable time of the year for beauty businesses, I want to give you a simple strategy that will help you fast track your sales. There aren’t many short cuts out there but...

How to Beat Overwhelm and Busyness with Pamela Windle

How to Beat Overwhelm and Busyness with Pamela Windle

Here is the fourth and final guest blog in this month's series (if you missed the first ones you can read them here) from the incredible Pamela Windle of Smarter Change all about how to beat overwhelm and busyness. Pamela is an integrated women’s health coach and a...

How to use Pinterest for business with Jen Stanbrook

How to use Pinterest for business with Jen Stanbrook

Here is the third guest blog in this month's series (if you missed the first ones you can read them here) from the Ace Pinterest Pro, Jen Stanbrook, all about how to use Pinterest for your business. Jen Stanbrook is the multi-award winning blogger of Love Chic Living...

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