All my blogs this month have been focusing on gifts and there’s a good reason for this.
RIGHT NOW is the PERFECT time to get your gift strategy mapped out and on track ready for Christmas.
So far we’ve looked at where to find inspiration for gifts and how to create WOW factor gifts that don’t break the bank.
I’m hoping by now that your creative juices are flowing, that you have loads of ideas and are busy designing and planning.
Just in case you’re still unsure how to progress, today I thought we’d have a quick look at some of the WINNING GIFT FORMULAS that the big brands use.
I guess these are like set pieces in hockey, netball or football.
They are designs that have been tried and tested and sell every time.
If you’re struggling to get your gift concept up and running you can’t go far wrong if you choose any of the below.
DUOS – pair up products that go together. Hand wash and hand cream, lipstick and a compact mirror, exfoliating scrub and soothing moisturiser, shave cream and a shave brush
TRIPLES – these work well if you have a range of similar products. 3 lip gloss, 3 lipsticks, 3 nail varnish. They’re also great for skincare brands who can offer a cleanser, toner and moisturiser
TRAVEL PACKS – an amazing way to introduce a customer to your range. Don’t forget to include a money off voucher to encourage them to buy a full size product
SELECTION PACKS – brilliant if you have a wide range of flavours or scents
KEEPSAKES – create a gift that includes something the customer can use beyond the life of your products. A basket, tin, soap holder, wash bag, shopping bag
DONATIONS – reward customers who buy your gifts with the knowledge that a % of the cost of the gift will be donated to a charity
ADVENT CALENDARS – this is the new kid on the block, but all the major brands and retailers are doing it
Want to see how these concepts look in the flesh? Click HERE.
Keep watching out for my next blog as I’m going to make you a really special offer.
If you’re interested then you will need to act fast as I only have a very limited amount of them available.
If you want gifts but just aren’t sure how to start or don’t think you have the time I’m going to provide you with an amazing solution.
But that’s enough about that now. Just watch out for the next blog.
Rachel (loves to provide a solution) Whittaker
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