Delivery options can often be an afterthought for indie beauty brands.
1st and 2nd class will be fine wont they?
Well maybe 2 or 3 years ago I would have said Yes.
However things have changed massively.
Consumer attitudes about how they receive the products they buy from you have undergone a radical transformation in line with the growth of online buying.
Metapack one of the biggest names in the ecommerce world regularly carry out surveys of online shoppers in the UK, Europe and the US. The data they produce provides in-depth insight into consumer attitudes that we can use to ensure our businesses meet customer expectations and stand out from the crowd as innovative and customer focused.
A recent report revealed “delivery…options and experiences are affecting customer buying decisions more than ever” and highlighted customers are increasingly sensitive to a good delivery experience and that the delivery experience impacts, both positively and negatively, their decision to buy from a particular online retailer.
Now, these reports are pretty weighty and to be honest only a logistics geek like me will really enjoy wading through them.
So, as your own personal in-house logistics expert I thought it would be useful to summarise the key consumer attitudes that have a direct impact on you.
I have had loads of fun creating a cool little infographic.
The key thing to take away from this blog is that you MUST review your online delivery options and make them as customer focused as possible.
Being innovative and an early adopter in this area will give your brand a serious competitive edge.
This is the kind of innovation that will really make your brand stand out and get noticed.
Delivery is no longer a minor detail in your overall business strategy. Getting your delivery strategy right is essential to the long term growth and success of your brand.
Just one last statistic for you to think about, recent research revealed that 56% of UK customers rate choice of delivery options as the most important factor when deciding on a purchase.
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