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A complete tool kit that will guarantee your brand stands out and gets noticed. Infographics, cheat sheets, templates, roadmaps, videos guides and tons of resources await!
If you are really keen to raise the awareness of your brand then my Social Media for Indie Beauty Brands VIP Day will blow your socks off.
In the workshop we will work through the following
1. Ideal Customer Analysis – we look in detail at your ideal customer and work out exactly which social media platforms she is hanging out on. We investigate what challenges and problems she is facing and examine how your social media content can help her. We work through the type of content, images, language and look she connects with literally building a collage/ mood board that you can take away and refer back to to help keep you focused and on track after the workshop.
2. Platform Dive – depending on the outcome of your ideal customer analysis we dive deep on the social media platforms that are relevant to you. We go through exactly how they work, the different types of content you can post, how to save time with schedulers, techniques to encourage followers to visit your platforms every day, strategies to pull followers from your social to your website, how to track the effectiveness of your posts and how to fine tune hashtags so you stand out and get noticed.
3. Content Generation – I will share my strategy for planning and creating content that hooks your followers, provides a consistent message, keeps them coming back for more and converts them to paying customers. I will show you a ton of top tips and techniques you can use to keep coming up with and creating original content and I will provide you with a process that helps you to manage amazing social media without it totally taking over your life! You will walk away with an achievable and exciting social media plan for the whole year.
4. Take Your Pick – the final session of the day will be totally up to you. You can choose from any of these topics:
*How to perfect live social media content
*Tools to create amazing graphics, photos and images
*Designing winning opt ins
*Social media to attract and wow retailers
The workshop will
*identify the social media platforms you need to be working on
*provide full training on those platforms
*give you an easy system to plan and schedule content your followers engage with
*increase your followers and their engagement
*convert followers to paying customers
*allow you to manage your social media without devoting all your time and energy to it
The workshop is suitable for
*all brands whether you are just starting out with social media or whether you are trying to up your game and develop a more advanced strategy
*entrepreneurs who are looking for a creative, different way to approach social media. The methods I teach are not ‘off the shelf’ they are original, unique and work
*brand owners who find social media a chore. I have a secret formula that will reveal the magic of social and have to absolutely loving it before the day is through
*people who are looking for a solid process they can use to control social media and create an annual media plan that keeps them focused and drives results
I understand that it can take time for new skills and strategies to sink in and work out so the benefits of this day don’t stop at the end of the day. I am passionate about your success and so for 6 months after our day together I will be there to support you. Any questions or challenges just drop me an email or give me a call.
If you want more information book a FREE 30 minute consultation using the link on the right.
In case you need any more persuading, this is what my customers have to say about my services.
“I had an insightful meeting with Rachel. She highlighted logistic issues I was completely unaware of as a newbie to the beauty industry. This set me in good stead for a new high street retailer who we’re about to launch with in August. I felt like I knew exactly the right questions to ask as a result and could approach the new partnership with complete clarity. Thank you Rachel, can’t recommend your work highly enough.”
Michele Scot-Lynch, Founder of Boucleme
“In creating a new small business, there are many aspects that are of the unknown. Warehousing was one of them. Rachel Whittaker made this educational process seamless by first educating myself and the team about what warehousing entails, the information we would need to gather and helped organise visits with warehouses she felt best suited our needs. She has been invaluable in providing information and guiding us along the way on who would be the best match. In short, she simplified a complete unknown to us. I could not recommend her more highly.”
Dr Maryam Zamani Founder of MZ Skin who booked a Get Retail Ready VIP Day and went on to use my Warehouse Match Service
“I have been very impressed by Rachel Whittaker’s ability to deliver the appropriate logistic solution for Daughter of the Soil skincare via her free warehouse match service. She has been able to consider our growth aspirations and find the most suitable warehouse to support us in fulfilling our customers’ needs and business goals.
Rachel is an extremely helpful and engaging individual, who has a wealth of knowledge and experience in logistics which is very reassuring for a startup business like ours. Working with her has been an absolute pleasure and I would recommend her services to anyone seeking the best warehouse solution for their business.”
Maria Magembe, Founder of Daughter Of The Soil
“We would highly recommend Rachel, at Indie Beauty Delivers, to any brands and businesses who are looking to launch for the first time, or review and improve their current logistics processes. The area of logistics can often be dismissed as one of the last things that needs to be considered – but getting it right from the start is really crucial to success – and ultimately, profitability! We have worked with Rachel to solve problems with our logistics processes and to source new providers and suppliers that are better suited to our business and brands and have found her breadth of experience and knowledge to be a real asset.”
Clare Rees, Bell & Whistle Ltd
“Atlantis Skincare had a workshop with Rachel-it was nearly 8 hours of training on how to work with retail shops. It was amazing experience-every minute was full of value. Rachel was full of ideas and support. We got a clear picture of how to work with retailers and what to expect when we arrive to negotiations etc. I was so impressed. I am learning on regular bases and this was one of those trainings where every penny was worth the investment! And every minute of your time is very well spent. Highly recommended for any start up beauty business and -everyone who wants to work with retail shops. Thank you so much Rachel. There is a lot of hard work ahead but we know what to do! And it is great to know you are here for us next 6 months after training!!”
Zane Piese, Founder of Atlantis Skincare who booked my Get Retail Ready VIP Day
“Just to say a massive THANK YOU!! Yesterday was invaluable and I now have the ideas flowing with a huge kick up the backside to get the show on the road.”
Claire Barker, Founder of Hive Originals who booked my Social Media 101 VIP Day
“Rachel is so knowledgable and generous with her time and content. We met for a packed and inspiring VIP day in London recently, that Rachel had tailor made to my exact requirements. She thought of everything, even things I hadn’t even seen yet! Which, to be honest, is no surprise – Although she give away loads of amazing and brilliant content for FREE (!) all around starting and growing an Indie beauty brand (her mega passion) via her opt-ins and Facebook Lives, her super-genius zone is around the warehousing and logistics for online and bricks and mortar retail – which isn’t surprising really considering her 15 year’s experience running a warehouse for a well know national brand. She’s absolutely your go to girl, and I don’t know why you’d go anywhere else! Go check her out and sign up immediately.”
Kathie Bishop, Founder of Into The Wylde