The world of beauty is fascinating and exciting. The age of the indie brand is upon us and every beautypreneur has the chance to launch and make a huge success of their business. The key is to understand your customer and put them at the centre of everything you do. This was one of the main themes at a Delivery Conference I attended at the end of January. In this blog I want to share exactly what consumers want from their delivery and how the beauty industry can change and innovate to accommodate their needs.read more
The future of e-commerce is strong and the possibilities for ambitious beauty brands are bright. In this blog I take a look at the current, emerging and future e-commerce trends and how they are effecting the beauty industry in 2018.read more
I’ve got a feeling about 2018. Deep down in my belly I have this ball of growing excitement. It’s telling me that this year is going to be a year of change, a year of magic and a year where you will see your dreams realised.
In this blog I share my top 10 tips to help you transform your business this year and I promise to be your personal cheerleader and do all I can to help you succeed!read more
Before you can sell any of your amazing products you need some people to sell to. One of the key phases of developing your brand is building a following or tribe who love you, your brand and your products. In this blog I share 5 ways I use in my business that I’ve tried and tested and know get results.read more
Social media is the greatest leveller ever. It provides indie brands with exactly the same opportunities as established ones. It opens up the world and provides you with the opportunity to share your passion and make a difference for FREE. To me that is totally awesome and super exciting. I do understand that it can be daunting though, a bit of an unknown, a big dark unmanageable, scary thing in the corner of your business that you know you have to get to grips with. In this blog I share my top 5 tips to improve your social media, make it manageable and more importantly enjoyable and effective!read more
I know that one of the biggest challenges you face when trying to grow your business is the fact that you are doing everything on your own. You are a one woman band.
I know because we are the same. All there is behind Indie Beauty Delivers is me. I face exactly the same challenges as you.
I want to reassure you in this blog that you can turn your passion into profit. All you need is a set of knockout systems and processes that guarantee a robust foundation on which to build a winning business.read more
It can often be the strategies and ideas that seem least likely, counterproductive, down right crazy, well outside the box and wild that generate the best results. In this blog I share two strategies that you have probably never thought of using to grow your business; in fact they are the complete opposite of what you probably think you should be doing. But to grow your brand in 2018 you need to be bold and brave. Do you dare to be different?read more
Its not enough to be green or organic anymore. To stand out and get noticed and make those valuable sales you need to be fresh and creative. Read on for my top 3 ‘GET NOTICED’ methods.read more
It’s essential to have a Distribution Strategy before approaching retailers. In this blog we show you how to research and design your strategy.read more
If you are dreaming of seeing your amazing products on the shelves of major retailers in 2018 then read on for a personalised road map to fast track your success.read more
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