Use Instagram Live to launch and grow your beauty business

Use Instagram Live to launch and grow your beauty business

In this Fierce Founders Series I feature real life beautypreneurs, the challenges they face growing their indie beauty brand and the solutions they find. They are motivating, inspiring and always contain key takeaways you can use to drive your business forward.

This case study is all about Lucia Mencarelli, Founder of Casa Mencarelli and how she has used Instagram Live to launch and grow her business.

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How 15 photos rocked my business!

How 15 photos rocked my business!

A great set of photos can really transform your business. It can connect the dots, it gives you the confidence to start talking and sharing with your followers. Powerful, beautiful photos provide the tools you need to become the founder led brand you have been dreaming of. In this blog I share how a professional photoshoot transformed my business and my top 8 tips on how to totally nail your shoot.

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How to use crowd funding to expand your business

How to use crowd funding to expand your business

In this Fierce Founders Series I feature real life beautypreneurs, the challenges they face growing their indie beauty brand and the solutions they find. They are motivating, inspiring and always contain key takeaways you can use to drive your business forward.

This case study is all about Charlie Hughes, Founder of Sophia’s Choice and how she has used crowd funding to grow her business.

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I’ll match you with the best warehouses in the UK and it won’t cost you a penny!

I’ll match you with the best warehouses in the UK and it won’t cost you a penny!

Finding a warehouse partner who can really add value to your business is daunting and scary. The good news is you don’t need to do it on your own. I offer a FREE warehouse match service to all UK brands. I use my 16 years of beauty logistics experience to match you with the best logistics partners that suit your business goals now and in the future. Get in contact today and find out how I can help you!

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Success has nothing to do with the number of followers you have!

Success has nothing to do with the number of followers you have!

Stop focusing on the number of followers you have. Numbers do not matter and do not lead to sales. Indie beauty is not about volume, it’s about engagement and relationships and sharing. It’s about creating a community around your brand where your customers and followers are centre stage and made to feel special and involved. It’s about quality interactions with people who love you and what your brand stands for. In this blog I share my top tip on how to develop genuine, authentic relationships which lead to sales and business growth.

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How to kick start your sales with a samples strategy

How to kick start your sales with a samples strategy

In this Fierce Founders Series I feature real life beautypreneurs, the challenges they face growing their indie beauty brand and the solutions they find. They are motivating, inspiring and always contain key takeaways you can use to drive your business forward.

This case study is all about Karmen Novak, Founder of Flower and Spice Modern Apothecary and how she has used sample size products to kick start her sales during her brand launch.

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How to grow your sales, tribe and engagement through collaboration

How to grow your sales, tribe and engagement through collaboration

In this Fierce Founders Series I feature real life beautypreneurs, the challenges they face growing their indie beauty brand and the solutions they find. They are motivating, inspiring and always contain key takeaways you can use to drive your business forward.

This case study is all about Rebecca McKnight, Founder of Emotiv Aromatherapy and how she has used collaboration to grow her tribe, her engagement and her sales.

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Accreditations to watch out for when choosing your next warehouse and logistics provider

Accreditations to watch out for when choosing your next warehouse and logistics provider

Choosing a warehouse for your brand is a challenge. It takes time, it costs money and is inevitably stressful. It’s something that you want to get right first time! There are a number of organisations whose seal of approval you can trust to signify professional, high quality, good value logistics providers. When you are looking for your next warehouse look out for these affiliations and accreditations.

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6 Tips for Trade Show Success

6 Tips for Trade Show Success

As independent beauty brands it is a real challenge to stand out and get noticed at trade shows. You are often surrounded by brands with larger budgets, bigger stands and loads of tricks. You can feel isolated and unnoticed. It doesn’t have to be that way. In this blog I share my top 6 tips for trade show success. With a little creativity, passion and dedication (things you are positively oozing with!) you can create pre show interest in your brand which means bloggers, journos, buyers and customers are quite literally queuing up to meet you when the doors open. Read my blog for more details….

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Are you on track to hit your 2018 goals?

Are you on track to hit your 2018 goals?

As solopreneurs its a real challenge to stay on top of our business. Our time is limited and in demand. When we get a chance to work that is quite literally what we do. We frantically cram as many things into what time we have available. This means we are constantly working IN our business not ON our business.  The result of this is that we are often unclear on exactly how our biz is performing.

In this blog I’m going to share the EXACT review framework I use in my biz and that I work through with the Rockstars in my mentor program.

I’m going to show you how to get to grips with what’s really going on and share tips on how to tweak plans to get you back on track if things aren’t quite where they need to be.

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