In this Fierce Founders Series I feature real life beautypreneurs, the challenges they face growing their indie beauty brand and the solutions they find. They are motivating, inspiring and always contain key takeaways you can use to drive your business forward.
This case study is all about Rebecca McKnight, Founder of Emotiv Aromatherapy and how she has used collaboration to grow her tribe, her engagement and her sales.read more
Choosing a warehouse for your brand is a challenge. It takes time, it costs money and is inevitably stressful. It’s something that you want to get right first time! There are a number of organisations whose seal of approval you can trust to signify professional, high quality, good value logistics providers. When you are looking for your next warehouse look out for these affiliations and accreditations.read more
As independent beauty brands it is a real challenge to stand out and get noticed at trade shows. You are often surrounded by brands with larger budgets, bigger stands and loads of tricks. You can feel isolated and unnoticed. It doesn’t have to be that way. In this blog I share my top 6 tips for trade show success. With a little creativity, passion and dedication (things you are positively oozing with!) you can create pre show interest in your brand which means bloggers, journos, buyers and customers are quite literally queuing up to meet you when the doors open. Read my blog for more details….read more
As solopreneurs its a real challenge to stay on top of our business. Our time is limited and in demand. When we get a chance to work that is quite literally what we do. We frantically cram as many things into what time we have available. This means we are constantly working IN our business not ON our business. The result of this is that we are often unclear on exactly how our biz is performing.
In this blog I’m going to share the EXACT review framework I use in my biz and that I work through with the Rockstars in my mentor program.
I’m going to show you how to get to grips with what’s really going on and share tips on how to tweak plans to get you back on track if things aren’t quite where they need to be.read more
I have been contacted by many of you concerned that your email lists have taken a battering and that it feels like you are starting over again. A lot of founders have also expressed concern on how they can build their lists back up in a GDPR compliant way and a load of you have asked whether email marketing is even relevant anymore.
So, I thought I would tackle the issue in my blog. I’ve put my thinking cap on and come up with 5 ways to boost your list by providing your followers with super value whilst being GDPR cool and I give you my top reasons email marketing is as relevant if not more relevant in the age of data security.read more
GDPR has been a real challenge for small business owners. In this blog I am sharing my 8 Point GDPR Checklist. These are the actions I have taken in my business to get me compliant. I thought it would be useful to share my experiences and understanding with you. I am no GDPR expert but I’m a small business owner just like you and if my research and understanding can help you in any way then that is just cool!read more
UK bricks and mortar beauty is reinventing itself and providing exciting opportunities for international brands looking to land on it’s shores.
As in the US, department stores have taken a severe knock as a result of changing consumer attitudes fuelled by the phenomenal effects of social media.
But UK retailers are fighting back. As consumers move towards a more ‘pick and mix’ beauty regime where brand loyalty means little and as they embrace a more holistic approach to health, beauty and wellness, retailers are thinking outside the conventional store format and devising innovative solutions.read more
The athlesiure trend is one of the hottest beauty trends around. In this blog I take a look at what athleisure is, where it came from and what its future looks like.read more
In this first blog reporting back from In Cosmetics Global 2018 I go deep on the new beauty behaviours and what beauty will look like as we move towards 2020. I highlight the main changes in consumer aspirations and behaviours and identify the opportunities and pitfalls this will create for beauty brands in the future.read more
How ‘green’ are green beauty brands really?. The main focus of being ‘green’ seems to be around ingredients. When it comes to packaging and delivery I believe as an industry we have some serious work to do. Check out this blog for 5 ways you can improve your green logistics creds.read more
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