GDPR has been a real challenge for small business owners. In this blog I am sharing my 8 Point GDPR Checklist. These are the actions I have taken in my business to get me compliant. I thought it would be useful to share my experiences and understanding with you. I am no GDPR expert but I’m a small business owner just like you and if my research and understanding can help you in any way then that is just cool!read more
UK bricks and mortar beauty is reinventing itself and providing exciting opportunities for international brands looking to land on it’s shores.
As in the US, department stores have taken a severe knock as a result of changing consumer attitudes fuelled by the phenomenal effects of social media.
But UK retailers are fighting back. As consumers move towards a more ‘pick and mix’ beauty regime where brand loyalty means little and as they embrace a more holistic approach to health, beauty and wellness, retailers are thinking outside the conventional store format and devising innovative solutions.read more
The athlesiure trend is one of the hottest beauty trends around. In this blog I take a look at what athleisure is, where it came from and what its future looks like.read more
In this first blog reporting back from In Cosmetics Global 2018 I go deep on the new beauty behaviours and what beauty will look like as we move towards 2020. I highlight the main changes in consumer aspirations and behaviours and identify the opportunities and pitfalls this will create for beauty brands in the future.read more
How ‘green’ are green beauty brands really?. The main focus of being ‘green’ seems to be around ingredients. When it comes to packaging and delivery I believe as an industry we have some serious work to do. Check out this blog for 5 ways you can improve your green logistics creds.read more
I am so excited about the second quarter of 2018. I have been busy planning some amazing FREE treats for you. Grab your diary and read my latest blog to find out what I have organised for you over the next few months.read more
Indie beauty is happening right now. This is totally the time to launch and grow your online beauty business and be a player in the biggest revolution to hit the beauty industry in years and I am here to show you how.read more
One strategy that many beauty brands ignore and that can make the pressure of finding new customers a little more bearable is maximising the spend of every single customer that passes through your check out. In this blog I share 5 strategies you can use in your business to drive the value of each of your customers baskets higher.read more
Coming up with ideas for knockout opt-ins is tough, so I’ve put my thinking cap on and come up with 10 amazing ideas you can use in your beauty business.read more
The world of beauty is fascinating and exciting. The age of the indie brand is upon us and every beautypreneur has the chance to launch and make a huge success of their business. The key is to understand your customer and put them at the centre of everything you do. This was one of the main themes at a Delivery Conference I attended at the end of January. In this blog I want to share exactly what consumers want from their delivery and how the beauty industry can change and innovate to accommodate their needs.read more
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