How ‘green’ are green beauty brands really?. The main focus of being ‘green’ seems to be around ingredients. When it comes to packaging and delivery I believe as an industry we have some serious work to do. Check out this blog for 5 ways you can improve your green logistics creds.read more
I am so excited about the second quarter of 2018. I have been busy planning some amazing FREE treats for you. Grab your diary and read my latest blog to find out what I have organised for you over the next few months.read more
Indie beauty is happening right now. This is totally the time to launch and grow your online beauty business and be a player in the biggest revolution to hit the beauty industry in years and I am here to show you how.read more
One strategy that many beauty brands ignore and that can make the pressure of finding new customers a little more bearable is maximising the spend of every single customer that passes through your check out. In this blog I share 5 strategies you can use in your business to drive the value of each of your customers baskets higher.read more
Coming up with ideas for knockout opt-ins is tough, so I’ve put my thinking cap on and come up with 10 amazing ideas you can use in your beauty business.read more
The world of beauty is fascinating and exciting. The age of the indie brand is upon us and every beautypreneur has the chance to launch and make a huge success of their business. The key is to understand your customer and put them at the centre of everything you do. This was one of the main themes at a Delivery Conference I attended at the end of January. In this blog I want to share exactly what consumers want from their delivery and how the beauty industry can change and innovate to accommodate their needs.read more
The future of e-commerce is strong and the possibilities for ambitious beauty brands are bright. In this blog I take a look at the current, emerging and future e-commerce trends and how they are effecting the beauty industry in 2018.read more
I’ve got a feeling about 2018. Deep down in my belly I have this ball of growing excitement. It’s telling me that this year is going to be a year of change, a year of magic and a year where you will see your dreams realised.
In this blog I share my top 10 tips to help you transform your business this year and I promise to be your personal cheerleader and do all I can to help you succeed!read more
Before you can sell any of your amazing products you need some people to sell to. One of the key phases of developing your brand is building a following or tribe who love you, your brand and your products. In this blog I share 5 ways I use in my business that I’ve tried and tested and know get results.read more
Social media is the greatest leveller ever. It provides indie brands with exactly the same opportunities as established ones. It opens up the world and provides you with the opportunity to share your passion and make a difference for FREE. To me that is totally awesome and super exciting. I do understand that it can be daunting though, a bit of an unknown, a big dark unmanageable, scary thing in the corner of your business that you know you have to get to grips with. In this blog I share my top 5 tips to improve your social media, make it manageable and more importantly enjoyable and effective!read more
Makeover your beauty brand with my FREE 7 Day Challenge
Transform your business in 7 easy steps and gain access to a complete logistics tool kit that will guarantee your brand stands out and gets noticed. Infographics, cheat sheets, templates, roadmaps, videos guides and tons of resources await!